Corey Kingsland
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D&AD AWARDS / WWF Byte

The WWF brief for the 2015 D&AD New Blood Awards was to engage the ‘always on’ generation into making change for their planet. My approach to the brief Iead me to win my second wood pencil.

Byte is the name of a campaign, born from an app which compresses data transferred over 3G and 4G resulting in a lower energy consumption of mobile networks worldwide. Lower energy consumption results in a greener carbon footprint.

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