Corey Kingsland
ZIP001_02_CTK_CAR VINYLS_V4.jpg

BRAND IDENTITY / zipcar

The brief was design an identity suite for zipcar's new business model. My role was to provide strategy and research before applying findings into a design route to be presented to the client.

The route I worked with was named 'pick up and play' and saw playful illustrations of my own bring the joy of the new business strategy to life. The new model doesn't require users to return the car and so opens up the potential for fun illustrations of 'disposable' toys - playful items that can be picked up and put down.

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ZIP_001_02_CTK_WELCOME PACK_V1.jpg
ZIP_001_02_CTK_KEY FOB_Rocket and duck.jpg
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